Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using spamming

By penalizing pages that, entertain poor followers, like mistreatment link schemes and keyword stuffing.

A small share of program requests created in English was affected upon the discharge of the algorithmic program. Nearly half a decade and 10 ‘document’ updates later the Search engine optimization (SEO) community recognizes and understands the work that penguin algorithm sets out to do. In 2017 Penguin became part of the core algorithm. 

penguin algorithm identify and penalize sites

Penguins will identify and penalize sites that aim to deceive and manipulate Google’s algorithm. Examples of the kinds of sites that Penguin will penalize are ones designed not for its users. But to attain a bigger ranking through finding loopholes and shortcuts. Keyword Stuffing is often the overuse of keywords in associate degree unnatural means. thus Google believes the location has answers to look phrases.

Link Schemes are often wherever a user acquires backlinks from low-quality sites. to make a façade of recognition to fool Google into ranking the location additional favorably.

Hidden links and text Pages with irrelevant keywords Doorway pages Automatically generated content Unwanted redirects

  • Penguin algorithm works on a reduced link graph on SERP 
  • Penguin doesn’t penalize. You’re either in or you’re out of the SERP (Google).
  • Spam sites link to quality sites. Linking to .edu sites won’t save you if you’re spamming.
  • Penguin like many other link detection algorithms focuses on link direction
  • Quality sites don’t link to spammy sites. This means understanding a site’s outbound links might be important
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